The following quote from an article in the Wall Street Journal on 9 September 2003 pretty much sums up our thoughts on why every business should have a business plan:
"Years ago I was talking with a mentor about a start-up I was running. He asked to see my business plan and I proudly told him that I didn't have one. Full of youthful arrogance I said, "I'm doing fine just by the seat of my pants." He replied, "If you think you're doing well using your bottom, imagine what you can do using your brain"
There are countless places on the web where business owners can get free advise on how to structure a business plan and what to write. Where most business plans lack is when it comes to the financial implications of executing the business model that is presented in the business plan. That is where we at CENAK Consulting come in and develop, together with the company and owner, a multi-year financial forecast based on the presented business plan and model. These financial models can be used to test the business model under various conditions, which gives the business owner a much better understanding of the what-ifs of certain business decisions. It frequently also results in changes to the underlying business model. In this series about business plans we will write about experiences we've had with business plans that illustrate why it is so important to have one.